Strategy Planning and Execution Terms

Strategy Planning and Execution Terms

The value that a brand adds to a company beyond its tangible assets.

The network of organisations, individuals, and institutions that interact with a company, and which together shape the competitive environment in which the company operates.

The way in which a company generates revenue and creates value for its customers.

The plan of action an organisation takes to achieve its long-term goals and objectives.

The business may face high customer churn, which can be costly and impact its ability to grow.

Businesses may face intense competition from established companies and new startups, making it difficult to capture market share. Ensure your value proposition remains relevant and is priced appropriately.

A unique feature or attribute of a company that gives it an edge over its competitors.

The unique strengths or skills that a company possesses, which enable it to compete successfully in its market.

The average cost (from marketing, staff, promotions etc) to acquire a new client.

The cost to support and maintain (retain) a client once onboarded.

The business may face challenges in acquiring customers, especially if they are competing in a crowded market with well-established competitors.

The gross profit achieved from each product or service.

The total value that a customer brings to a company over the course of their relationship.

SaaS startups may be dependent on third-party infrastructure, such as cloud providers, which can impact the reliability and scalability of their service.

A “live” online portal, accessible to all team members with accountability tasks to achieve your business goals.

The process of putting a business strategy into action, including the allocation of resources, monitoring progress, and making necessary adjustments.

The business needs to allocate tasks and responsibilities to individuals to deliver the strategic initiatives (opportunities) identified. A commitment to a consistent execution tool is essential. Contact Seaview to be introduced to an affordable, dedicated strategy execution tool to ensure the allocation and management or strategic initiatives and operational requirements of the business.

Maintaining adequate cash reserves and understanding your businesses cash cycle and working capital needs is essential. Businesses may face difficulties in securing funding especially on short notice, so effective management is essential. Remember profit is not cash, profit takes time to become available cash, understand your cash cycle.

To achieve efficiency and remain competitive requires systems and processes to be integrated and seamless. The business may not integrate well with other software within the business and used by the customer. This friction can reduce its value proposition and the prospects of the business.

The critical factors that determine the success of a business, including factors such as innovation, quality, customer service, and cost efficiency.

Key Performance Indicators – metrics used to measure progress towards specific business objectives.

The business may not be able to find a market for its products or services, or the market may be smaller than expected. Consider changing market conditions and drivers for the change.

The business may not be able to find a market for its products or services, or the market may be smaller than expected. Consider changing market conditions and drivers for the change.

The percentage of a market that a company holds in terms of sales or revenue.

The process of dividing a market into distinct groups of customers with similar needs and characteristics.

The projected costs to establish a new service or product based on a minimal set of functionality or benefits, ready for end user engagement testing.

A concise statement of a company’s purpose and what it aims to achieve.

Specific, measurable, and time-bound goals that an organisation aims to achieve.

The business may struggle to find the right pricing model, which can impact its ability to generate revenue and maintain profitability.

Businesses may face regulatory hurdles, such as obtaining necessary licences or navigating complex laws and regulations. Stay abreast of potential changes.

The process of distributing a company’s resources, such as money, personnel, and equipment, to achieve its strategic goals.

The identification, assessment, and mitigation of potential risks that may impact a company’s ability to achieve its objectives.

Businesses may face security risks, such as data breaches or cyberattacks, which can harm the company’s reputation and customer trust. Maintaining digital security in a modern business with remote access from multiple and mobile devices requires assistance from experts and an education program for staff and customers.

Specific, Measurable, Achievable, Relevant, and Time-bound goals that guide business planning and execution.

The process of identifying and analysing the stakeholders involved in a business, and assessing their interests, needs, and impact on the organisation.

Collaborations between companies to achieve shared objectives, such as product development or market expansion.

The process of defining a company’s long-term goals and objectives, and developing a plan of action to achieve them, through a combination of analysis, strategy development, and implementation.

A strategic planning tool used to identify a company’s strengths, weaknesses, opportunities, and threats.

Securing and retaining productive people is essential. The business may have difficulty attracting and retaining talented employees, which can impact its ability to grow and succeed. Identify ways to offer an attractive environment for staff to develop and succeed. Engage in open and transparent conversations to achieve mutual success.

The specific group of customers that a company aims to serve with its products or services.

Staying abreast of the technology changes and the impact on your value proposition is essential. Avoid the temptation of following the next technology fad. Partner with experts to stay abreast of this fast changing and critical component of business. Manage data and processes and develop a culture of accepting change and continuous learning.

A statement describing the unique benefits that a company’s products or services provide to its customers.

A statement outlining the desired future state of an organisation.